Market Positioning Map

Market Positioning Map. Positioning 5 Strategies to Stand Out From Your Competitors Online This strategic tool contrasts the brand against competitors based on various criteria important to the target market, such as price, quality, status, or features. An example of consumers perception of price and quality of brands in the automobile industry are mapped below:

Market Positioning Map Template
Market Positioning Map Template from old.sermitsiaq.ag

The map allows you to identify how competitors are positioned relative to you and to identify opportunities in the marketplace A market positioning map, also known as a perceptual map, is a visual representation that displays how a company's products or services are perceived in the minds of consumers

Market Positioning Map Template

Next, using the insights gathered from your competitive analysis, create a map of the market that shows your competitive positioning Brand and product positioning maps allow marketers to pinpoint and understand various elements of a brand By using a brand positioning map, you can uncover new market opportunities and strategically plan your next moves

Reading The Positioning Process Principles of Marketing. These range from its visual identity to its color, typeface and graphics Reprint: R0711G A price-benefit positioning map helps you see, through your customers' eyes, how your product compares with all its competitors in a market

Market Positioning Map Template. Follow this 8-step guide to create a positioning map that can lay the foundation for your marketing initiatives. With a brand positioning map, you can enhance your strategic planning and competitive analysis