Market Positioning Map . Positioning 5 Strategies to Stand Out From Your Competitors Online This strategic tool contrasts the brand against competitors based on various criteria important to the target market, such as price, quality, status, or features. An example of consumers perception of price and quality of brands in the automobile industry are mapped below:
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The map allows you to identify how competitors are positioned relative to you and to identify opportunities in the marketplace A market positioning map, also known as a perceptual map, is a visual representation that displays how a company's products or services are perceived in the minds of consumers
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